Composing as Action, Expression, and Reflection:
Rhetorical Factors

Donna Reiss
Active Learning Online

Rhetorical Factors for Composing and Responding

Our class composes and considers words, images, and media to support learning and to improve communication.

  • The composing process itself is meaningful.
  • We compose to understand ourselves, the world, and our relationship to the world.
  • We compose to communicate with others for a variety of purposes.
  • We respond to the call to write/compose: The editor of The Call To Write, John Trimbur, presents writing as a response to particular social, economic, or political situations, thus "the call to write."
  • The five factors of the rhetorical situation charted below should be fundamental to all your composing activities and to your critical reading strategy, whether assigned for a class, required for a job, or inspired by love, friendship, or social situations.

Rhetorical Factors for Communication

    1. Purpose (reason, goal, objective)
    2. Audience (responsiveness to readers and viewers)
    3. Voice (style, diction, syntax)
    4. Context (the writing situation: job, school, family)
    5. Genre and Medium (letter or brochure or email or Website)
  • We respond to the call to read, reflect, and analyze.
    • Sometimes you'll be reviewing what you already know (perhaps you've had a good course in advanced reading strategies, for example).
    • Other times you'll be offered a new perspective on a familiar subject or you'll be asked to read about something unfamiliar.
    • You might be asked to read something that doesn't interest you at first but that is instructive and/or that comes to interest you.
    • You may be asked to read with consideration and understanding material that is difficult (and may require a dictionary) or that challenges your current thinking (and may require you to try to think from a position you oppose in order to understand the opposition).
  • We respond to the call to see/observe: Visual communication has always been a part of verbal communication in print, including the colorful illustrations in children's books and the layout of text on the page of unillustrated works (type style and size, margin spacing).
  • Careful, purposeful, and responsible attention to multiple literacies is essential for composition courses in particular and education in general:
    • composing and arranging texts and images
    • reading and viewing
    • speaking and listening
    • using technology and media
    • reflecting on literacy and literacy events
  • We recognize the importance for our online class in particular as well as for the varied expecations of the academic environment and the workplace of communication in and for a variety of modes and media.

Composing for Print and Multimedia
  • Most occupations and employers as well as teachers value critical and creative thinking. Communication-intensive classes teach and reinforce critical and creative thinking along with effective communication by providing guidance, practice, and feedback.
  • Writing ability is one of the best predictors of academic success, better than standardized tests. You can improve your writing and thereby your success in college and in your career: good writers can become better writers; fair writers can become good writers.
  • Standard written and spoken usages can be learned and can co-exist with regional and cultural dialects. You don't need to abandon your native language or dialect to write well in standard English. Joseph Conrad, born in Poland, wrote in English, and his works are regarded as classics in English-language literature, for example, the novel Heart of Darkness.
  • Effective electronic communication means learning and using protocols for email, digital files, Web pages, and the Internet—and adapting to the changing environment of electronic communication.
    • For word processing, use Word or WordPerfect or other software that has all the basic format features of Word or WordPerfect, including automatic header settings, automatic page numbering, tab settings to signal the start of a paragraph, temporary margin indents for long quotations, bulleted and numbered lists, hanging indent settings for bibliographies and Works Cited listings, and forced start of a new page. Check the Help files of your software to learn the features you do not already know.
      • Use the space bar only to insert a space between sentences or after a semicolon or colon. To show a new paragraph, use the tab key.
      • To indent for temporary margins and long quotations, use the indent feature.
      • To indent the second and subsequent lines for bibliography and Works Cited listings, use the hanging indent feature.
      • Use automatic page numbering not typed-in page numbers.
      • Learn how to save word processed documents as various filetypes, including Rich Text Format and html (Web page).
    • Most email and Web pages will not allow first-line paragraph indents, hanging indents, italic type, or bold type. Therefore, when you compose for or transfer to email and the Web, use these variations:
      • for email and Web pages, instead of double spacing text with 1/2-inch new-paragraph indents of the first line, single space text and add a blank line between paragraphs
      • for email and Web pages, instead of double spacing and hanging indents for bibliography and Works Cited listings, single space text and add a blank line between entries
      • for bold type in email, place an asterisk *before and after* the text you want to emphasize
      • for italics and underline in email, place an underscore mark _before and after_ the text you want to emphasize
  • Visual communication enhances learning and is especially important in digital environments.
  • Effective oral communication enhances personal and professional relationships as well as academic knowledge. Our online environment will use verbal text and visual communication but we have a few opportunities for speaking as well.
  • Effective communication increases our understanding of ourselves and others. Effective communication broadens our minds and hearts.

Research in Multiple Modes and Media
  • Finding the right information to answer questions and solve problems will be helpful in your work and in your personal life as well as in college. For example, if your supervisor asks your advice about purchasing a new copier for the office, you can research the market. If you are looking for work or a holiday in another city or country, research will provide helpful information.
  • Evaluating information resources for accuracy, credibility, currency, and relevance will help you avoid mistakes. Internet resources need special attention because anybody can publish to the World Wide Web. Academic scholarship requires peer-reviewed (juried) sources and recognized expertise. See Resources for Academic Research.
  • Consulting more than one appropriate source helps ensure completeness, balance, corroboration, and confidence in the information.
  • Communicating effectively about the results of your research demonstrates your ability to think about a topic critically and creatively as well as your learning. See Writing Guides and Resources.
  • Documenting sources according to academic conventions is both a courtesy to the source and a required convention of higher education. See Documentation Guide.

for educational purposes only
developed and copyright ©1998 by
D. Reiss
modified and copyright ©28 February 2005 by D. Reiss